The Internet is not a recipe for homogenisation, it is a commons in which many ideas – creeds, brands, behaviours, interests, cultures – can and will co-exist.
In a recent LSE lecture, the historian Ian Morris noted that the greatest progress in human history often happens when civilisations bump up against each other. They might exchange slings and arrows, or bombs and bullets, or for that matter, bacteria and viruses. But they also exchange goods, ideas, foods, culture and technologies.
Source: The Hive Mind is a Commons