uTorrent and BitTorrent Serve Over 200 Million Ads Per Day – TorrentFreak

BitTorrent Inc, the parent company of the popular file-sharing client uTorrent, serves more than 200 million advertisements per day through its software.

But despite the dazzling numbers, overall revenue is relatively modest as the ad rates are far from premium. utorrent-logo-newIn an effort to increase its revenues BitTorrent Inc. added advertising to its uTorrent and Mainline clients three years ago. While users can dive into the advanced settings and remove all ads, most don’t seem to be bothered b

Source: uTorrent and BitTorrent Serve Over 200 Million Ads Per Day – TorrentFreak

Ad Blockers Are Forcing Internet Marketers to Finally Make a Change | Big Think

Online ads have assaulted users for the last time. But what kind of Internet is it creating?

The web has created a “free” mentality, which has driven site owners to rely on banner ads for revenue for much of the Internet’s history. Online advertising has since evolved into an enterprise based on creeping on users. Cookies keep tabs (read: stalk) users as they browse across the web, allowing companies to make grabs for personal information when it’s given. However, tools allowing users to disable JavaScript and block ads are creating a new conversation about how advertisers should engage with users.

Source: Ad Blockers Are Forcing Internet Marketers to Finally Make a Change | Big Think