Today's world of amazing technology owes its existence to the low cost of entry: anyone can make anything and bring it to the world to see if it catches on. From emoji to email, the web to Netflix, the permissionless technology world lets us turn today's improbable idea into tomorrow's billion-dollar business. So yeah: adaptive, automated soundtracks for your ebooks, mining your music library for exactly the right track to play to enhance the mood of the fiction you're reading, scene by scene and song by song. All it takes is the right idea, and the right to get around the DRM on those ebooks.

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