Ad Blockers Are Forcing Internet Marketers to Finally Make a Change | Big Think

Online ads have assaulted users for the last time. But what kind of Internet is it creating?

The web has created a “free” mentality, which has driven site owners to rely on banner ads for revenue for much of the Internet’s history. Online advertising has since evolved into an enterprise based on creeping on users. Cookies keep tabs (read: stalk) users as they browse across the web, allowing companies to make grabs for personal information when it’s given. However, tools allowing users to disable JavaScript and block ads are creating a new conversation about how advertisers should engage with users.

Source: Ad Blockers Are Forcing Internet Marketers to Finally Make a Change | Big Think