An awkward exit:

“We’re not living up to the high standards we set for ourselves, or the standards we’ve demonstrated in other Fiber cities,” the company writes today. “We would need to essentially rebuild our entire network in Louisville to provide the great service that Google Fiber is known for, and that’s just not the right business decision for us.”

It’s a rare admission of defeat for Google Fiber, though it’s no secret that the company isn’t exactly bullish on the prospect of the service anymore. Louisville was supposed to be somewhat of a comeback for Google Fiber, which like so many Google services is now under more pressure to generate a profit. Clearly, that didn’t work out. If this were still a major growth and focus area for Google, it would have done exactly what it isn’t doing in Louisville: rebuild the entire network.

Instead of a comeback, Google Fiber in Louisville was a flop.

Here’s a thought, Google (or as you’re now called, Alphabet): maybe instead of trying to conquer every product space in tech, just focus on a few things and do them well?

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